About Us

WHO WE ARE

 

        Founded in 1960 we are one of the pioneer business organizations in Ethiopia. We are electrical trading company that import and distribute products within Ethiopia. We have partnerships with well-known European and Asian companies that supply the highest quality products in their respective markets. Our high quality products and excellent service make us a prominent leader in the market. Our constant commitment to exceed our customers’ expectations, is key to our success while our unique business model puts our customers’ needs at the center.
OUR VISION

TO BE THE PRIMARY CHOICE IN THE DIVERSIFIED electrical products suppliers in ETHIOPIA.

 

OUR MISSION

To provide high quality products for our CUSTOMERS.

 

 

OUR VALUES

OUR VALUES GUIDE THE WAY WE WORK WITH OUR BUSINESS PARTNERS, WITHIN OUR COMMUNITIES AND WITH EACH OTHER.

 

  • PARTNERSHIPS- WE CARE TO BUILD AND MAINTAIN LONG-TERM, BI-DIRECTIONAL RELATIONSHIPS WITH OUR CUSTOMERS AND SUPPLIERS IN ORDER TO CREATE STRATEGIC BENEFITS TO ALL PARTIES.

 

  • CLIENT SATISFACTION AND SUPPORT- WE LISTEN TO OUR CLIENTS. WE INVEST IN QUALITY TECHNOLOGIES AND FACILITIES NECESSARY TO ENHANCE AND EXECUTE CUSTOMER INQUIRIES.

 

  • OUR TEAM- WE TAKE PRIDE IN THE DIVERSITY OF OUR TEAM MEMBERS, TREAT ONE ANOTHER WITH RESPECT AND APPRECIATE THE IDEAS OF EACH INDIVIDUAL.




  • POSITIVE ATTITUDE AND PASSION- WE ARE NOT ONLY PASSIONATE ABOUT WHAT WE DO BUT ALSO ARE DEDICATED IN DELIVERING TO THE BEST OF OUR ABILITY.




  • SOCIAL RESPONSIBILITY- WE PROVIDE REGULAR SEMINARS AND TRAINING PROGRAMS TO SHARE THE LATEST DEVELOPMENTS AND KNOWLEDGE TO HELP DEVELOP THE ELECTRICAL INDUSTRY SECTOR IN ETHIOPIA.